Privacy Policy
PRIVACY POLICY
Free Memories LLC d/b/a Viva La Magia®
Last Updated: September 2026
INTRODUCTION
At Free Memories LLC d/b/a Viva La Magia® (“Viva La Magia,” “we,” “us,” “our,” the “Agency,” or the “Company”), we value and respect the privacy of our clients, passengers, visitors, users, and other individuals who interact with our services.
This Privacy Policy explains what information we may collect, how we use it, with whom we may share it, how we protect it, and what choices you may have regarding your personal information.
This Policy may apply when you:
Visit our website.
Request a quote.
Complete a form.
Communicate with us or with one of our authorized agents.
Make or request a reservation.
Purchase travel services.
Rent scooters, ECVs, strollers, or other equipment.
Make a payment.
Participate in promotions or communications.
Use any other service offered or managed by Viva La Magia®.
By using our services, you acknowledge that you have been informed of the privacy practices described in this Policy.
COMPANY INFORMATION
Free Memories LLC is a Florida limited liability company doing business as Viva La Magia®.
Viva La Magia® is a travel agency and tourism services company with operations based in Orlando, Florida.
Free Memories LLC d/b/a Viva La Magia® is registered with the State of Florida as a Seller of Travel.
Florida Seller of Travel Registration No. ST44404.
VIVA LA MAGIA® is a federally registered service mark owned by Free Memories LLC, United States Registration No. 8,351,037.
Official Contact Information:
Free Memories LLC d/b/a Viva La Magia®
Orlando, Florida
WhatsApp: +1 321 710 0366
Email: info@vivalamagia.com
Web: www.vivalamagia.com
INFORMATION WE MAY COLLECT
We may collect personal, commercial, operational, and technical information when you interact with us.
The information we may collect includes:
a) Contact Information
First and last name.
Email address.
Telephone number.
Country, state, province, or city of residence.
Mailing address, when applicable.
Equipment delivery or pickup address.
Hotel, resort, vacation home, or other lodging information.
Information necessary to communicate with you.
b) Passenger, Reservation, and Service Information
Travel dates.
Check-in and check-out dates.
Equipment delivery and return dates.
Number of passengers.
Passenger names.
Passenger ages or categories, when applicable.
Destinations.
Hotels.
Theme parks.
Cruises.
Tickets.
Transportation.
Vehicles.
Insurance.
Excursions.
Scooters.
ECVs.
Strollers.
Vacation homes.
Other requested travel services.
Travel-related preferences.
Special needs or requests communicated by the Client.
Information required to modify, cancel, or manage a reservation.
c) Additional Information Required for Certain Services
Depending on the product or service requested, certain suppliers may require additional information.
This information may include, as applicable:
Date of birth.
Nationality.
Country of residence.
Passport or other travel document information.
Immigration-related information necessary to process certain services.
Accessibility or special-needs information.
Information required to purchase certain travel insurance products.
Information required for cruises, transportation, vehicle rentals, or other suppliers.
Other information specifically required by a supplier to provide the requested service.
Viva La Magia® will seek to request only the information reasonably necessary to manage the applicable service.
d) Payment and Transaction Information
Payments may be processed by third-party payment providers, including Stripe or similar processors.
Viva La Magia® does not store full credit or debit card numbers on its own servers.
Payment information is processed by the applicable payment provider and is subject to that provider’s own terms, security measures, and privacy policies.
We may retain information relating to:
Payments.
Amounts.
Deposits.
Balances.
Receipts.
Invoices.
Refunds.
Transaction status.
Payment confirmations.
Chargebacks.
Payment disputes.
The general payment method used.
We do not intentionally retain full card numbers when payments are processed directly by authorized third-party payment providers.
e) Communications
We may retain records of communications conducted through:
Email.
WhatsApp.
SMS.
Web forms.
Social media.
Chats.
Telephone calls.
Voice messages.
Other communication platforms used by Viva La Magia® or its authorized agents.
These communications may relate to:
Quotes.
Reservations.
Payments.
Changes.
Cancellations.
Deliveries.
Returns.
Claims.
Support requests.
Client instructions.
Authorizations.
Questions.
Promotions.
Legal or operational matters.
f) Technical and Browsing Information
When you visit our website or interact with our digital services, we may collect certain technical information, including:
IP address.
Browser type.
Operating system.
Device used.
Pages visited.
Date and time of access.
Traffic source.
Form interactions.
Cookies.
Digital identifiers.
Advertising interactions.
Analytics data.
Information related to website functionality and security.
HOW WE OBTAIN INFORMATION
We may obtain information directly from you when you:
Request a quote.
Make a reservation.
Complete a form.
Communicate with an agent.
Contact us through WhatsApp, email, or social media.
Make a payment.
Rent equipment.
Request a modification or cancellation.
Submit a claim.
We may also receive information concerning you from:
Travel suppliers.
Hotels.
Theme parks.
Cruise lines.
Tour operators.
Payment processors.
Booking platforms.
Insurance providers.
Transportation companies.
Other passengers included in your reservation.
Authorized independent agents of Viva La Magia®.
Other providers necessary to manage your services.
HOW WE USE YOUR INFORMATION
We may use the information we collect for legitimate business and operational purposes related to our services.
These uses may include:
Preparing and sending quotes.
Creating and managing reservations.
Processing payments.
Managing deposits and balances.
Issuing confirmations, vouchers, invoices, and receipts.
Coordinating hotels, theme parks, cruises, vehicles, insurance, excursions, and other travel products.
Coordinating delivery and pickup of scooters, strollers, and other equipment.
Communicating with the Client.
Providing advice and support.
Managing changes and cancellations.
Managing refund requests.
Managing claims.
Coordinating with suppliers.
Managing incidents during travel.
Verifying reservation information.
Administering our commercial relationship with the Client.
Maintaining reservation and operational records.
Preventing fraud.
Investigating suspicious transactions or activity.
Managing chargebacks and disputes.
Collecting valid amounts owed.
Complying with tax, accounting, legal, and regulatory obligations.
Exercising or defending our rights.
Improving our processes.
Improving our services.
Analyzing website performance.
Conducting commercial and statistical analysis.
Managing digital advertising.
Sending promotional communications when appropriate and permitted by applicable law.
VIVA LA MAGIA® INDEPENDENT AGENTS
Viva La Magia® works with authorized independent travel agents who may manage quotes, reservations, and services for our clients.
An authorized agent may access certain personal information when necessary to:
Prepare a quote.
Manage a reservation.
Provide travel advice.
Follow up on payments.
Coordinate modifications.
Communicate with suppliers.
Provide travel-related support.
Maintain an accurate reservation history.
Independent agents may only use the information to which they have access for purposes related to authorized services.
Agents are subject to contractual obligations concerning confidentiality, data protection, system use, customer information, and credential security.
INTERNAL SYSTEMS AND AGENTSPAYOUTS (APO)
Viva La Magia® uses internal systems and technology tools to register and administer reservations, clients, sales, commissions, payments, and operations.
These systems include AgentsPayouts (“APO”), our internal sales and commission management system, as well as other systems that may be used in the future.
Certain reservation-related information may be recorded in APO or other internal systems in order to:
Identify the reservation.
Register the Client or related passengers.
Track the transaction.
Update modifications or cancellations.
Reconcile commissions received from suppliers.
Administer agent payouts.
Conduct internal audits.
Maintain commercial records.
Investigate discrepancies or claims.
Manage our operations.
APO does not replace supplier systems and does not necessarily process the Client’s final reservation. Its primary function within Viva La Magia® is to enable internal administration and control of transactions handled by our agents.
WITH WHOM WE MAY SHARE INFORMATION
We do not commercially sell customer databases.
We may share information when reasonably necessary to provide our services, operate our business, comply with legal obligations, or protect our rights.
We may share information with:
a) Travel Suppliers
Theme parks.
Hotels and resorts.
Cruise lines.
Tour operators.
Transportation companies.
Vehicle rental companies.
Travel insurance providers.
Vacation home providers.
Activity and excursion providers.
Booking platforms.
Other suppliers necessary to provide the requested service.
b) Authorized Agents and Independent Contractors
We may provide limited access to information to authorized travel agents and independent contractors when necessary to prepare quotes, manage reservations, provide advice, or administer services.
c) Payment Processors
We may share necessary information with Stripe or other authorized payment processors in order to:
Process payments.
Issue refunds.
Manage payment methods.
Perform verification.
Manage disputes.
Respond to chargebacks.
Prevent fraud.
d) Technology and Operational Providers
We may use third-party service providers to perform certain business functions, including:
Website hosting.
Email services.
Forms.
CRM systems.
WhatsApp Business.
Messaging platforms.
Billing systems.
Booking systems.
AgentsPayouts.
Digital storage.
Analytics.
Digital advertising.
Security services.
Automations.
Technology support services.
e) Professional Advisors
We may share information when necessary with:
Accountants.
Attorneys.
Tax advisors.
Consultants.
Insurance companies.
Auditors.
Other professionals who assist us.
f) Authorities and Legal Requirements
We may disclose information when:
Required by applicable law.
We receive a valid court order.
We receive a governmental or regulatory request.
We are required to respond to an investigation.
Necessary to protect our rights.
Necessary to prevent or investigate fraud.
Necessary to collect a debt.
Necessary to defend against a claim.
There is a matter involving security, fraud, or suspected unlawful activity.
COOKIES AND SIMILAR TECHNOLOGIES
Our website may use cookies, pixels, tags, identifiers, and similar technologies.
These technologies may be used to:
Operate the website.
Improve user experience.
Remember certain preferences.
Measure performance.
Analyze traffic.
Identify errors.
Improve advertising campaigns.
Measure advertising results.
Conduct remarketing where appropriate.
Prevent fraud and improve security.
ANALYTICS AND DIGITAL ADVERTISING
We may use third-party tools such as:
Google Analytics.
Google Ads.
Meta Pixel / Facebook Pixel.
Remarketing tools.
Advertising platforms.
Similar tools that may be added in the future.
These tools may collect information relating to:
Device.
Browsing activity.
Page interactions.
Advertising response.
Traffic source.
Events performed on the website.
Digital identifiers.
Information collected by these platforms may also be subject to the privacy policies of the applicable providers.
You may configure your browser to block, restrict, or delete certain cookies.
Some website functions may not operate correctly if certain technologies are disabled.
Where applicable law requires specific consent for certain cookies or advertising activities, we will seek to implement the required mechanisms.
COMMUNICATIONS BY WHATSAPP, EMAIL, SMS, AND OTHER CHANNELS
When you contact us through WhatsApp, email, SMS, forms, telephone, social media, or other channels, we may respond using those same channels.
We may use these methods for operational communications concerning:
Quotes.
Reservations.
Confirmations.
Payments.
Reminders.
Vouchers.
Instructions.
Payment links.
Changes.
Cancellations.
Deliveries.
Pickups.
Updates.
Claims.
Support.
Important information relating to contracted services.
These transactional or operational communications may be necessary for us to properly provide our services.
PROMOTIONAL COMMUNICATIONS
We may send promotional communications, offers, news, commercial information, or marketing where appropriate and in accordance with applicable law.
Where legally required, such communications will be sent based on the applicable consent.
The Client may request to stop receiving promotional communications through:
The unsubscribe mechanisms included in a communication, where available.
A direct request to Viva La Magia®.
Email to info@vivalamagia.com.
Opting out of promotional communications will not prevent Viva La Magia® from continuing to send communications necessary to administer:
Active reservations.
Payments.
Refunds.
Changes.
Cancellations.
Deliveries.
Returns.
Incidents.
Claims.
Legal communications.
Other necessary operational matters.
INFORMATION RELATING TO MINORS
Our website and services are not directed to children under 13 years of age for the purpose of directly purchasing services from Viva La Magia®.
We do not knowingly request that children under 13 directly provide personal information without the participation of a parent, legal guardian, or responsible adult.
Because of the nature of family travel, it may be necessary to process certain information relating to minors, including name, age, date of birth, or other data necessary for a reservation.
Such information should be provided by:
A parent.
A legal guardian.
Another authorized responsible adult.
We will use such information only to the extent reasonably necessary to manage the applicable services.
If you believe that we have received information concerning a minor in an inappropriate manner, please contact:
RETENTION OF INFORMATION
We retain personal information for as long as reasonably necessary for the purposes for which it was collected and to satisfy commercial, legal, and regulatory obligations.
Reasons for retaining information may include:
Managing reservations.
Maintaining business histories.
Managing client relationships.
Complying with accounting obligations.
Complying with tax obligations.
Complying with regulatory obligations.
Processing payments.
Processing refunds.
Responding to chargebacks.
Preventing fraud.
Resolving disputes.
Handling claims.
Defending legal rights.
Complying with governmental requests.
Conducting audits.
Retention periods may vary based on:
Type of information.
Type of reservation.
Supplier involved.
Existence of a claim or dispute.
Tax or accounting obligations.
Applicable legal requirements.
When information is no longer reasonably necessary and no legal obligation requires us to retain it, it may be deleted, anonymized, or archived in accordance with our procedures.
INFORMATION SECURITY
Viva La Magia® uses reasonable administrative, organizational, and technological safeguards intended to protect information against:
Unauthorized access.
Loss.
Alteration.
Improper disclosure.
Misuse.
Destruction.
Fraud.
Unauthorized access to systems.
However, no electronic storage or transmission system can guarantee absolute security.
Accordingly, we cannot guarantee that information transmitted through the internet, email, WhatsApp, SMS, external platforms, or other methods will be completely secure in every circumstance.
Payments are processed through specialized third-party providers, such as Stripe or other authorized processors.
Viva La Magia® does not intentionally store full credit or debit card numbers on its own servers when payment is processed by such providers.
SECURITY INCIDENTS
If a security incident involving personal information occurs, Viva La Magia® will evaluate the incident and take reasonably appropriate measures to:
Contain it.
Investigate its scope.
Mitigate potential consequences.
Protect systems and users.
Comply with applicable notification requirements.
Where applicable law requires notification to an affected individual, governmental authority, or other entity, Viva La Magia® will provide such notification in accordance with applicable requirements.
INTERNATIONAL TRANSFERS
Viva La Magia® provides services to clients in different countries and works with international suppliers and platforms.
As a result, certain information may be:
Processed in the United States.
Stored in the United States.
Transferred to other countries.
Shared with suppliers located outside the United States.
Processed by technology platforms with international infrastructure.
This may occur, for example, when we manage:
International hotels.
Cruises.
Excursions.
Insurance.
Transportation.
Technology providers.
Reservations for passengers located outside the United States.
Data protection laws in other countries may differ from those of the jurisdiction in which the Client resides.
We will take reasonable measures to use information only for purposes related to the applicable services and in accordance with applicable legal obligations.
YOUR RIGHTS AND CHOICES
Depending on your place of residence and applicable law, you may have certain rights regarding your personal information.
These rights may include:
Requesting access to certain personal information.
Requesting correction of inaccurate information.
Requesting deletion of certain information where legally permitted.
Requesting information about how we use your data.
Requesting information about certain categories of third parties with whom we share information.
Restricting certain uses where permitted by applicable law.
Withdrawing certain consents.
Requesting to stop receiving promotional communications.
Exercising rights relating to targeted advertising, sharing, or similar activities where provided by applicable law.
To make a request, please contact:
We may request information reasonably necessary to verify your identity before responding.
Certain requests may be limited where we have a legitimate obligation to retain information, including:
Tax obligations.
Accounting obligations.
Active reservations.
Contracts.
Fraud prevention.
Security.
Disputes.
Chargebacks.
Litigation.
Regulatory obligations.
Defense of legal rights.
Other requirements imposed by law.
NO COMMERCIAL SALE OF PERSONAL DATABASES
Viva La Magia® does not commercially sell customer databases or sell personal information to third parties for monetary consideration as a business activity.
We may share certain information with suppliers, technology systems, and advertising or analytics platforms as described in this Policy.
In certain jurisdictions, some uses of cookies, digital advertising, or exchange of identifiers may legally be defined as a “sale,” “sharing,” “targeted advertising,” or similar concept even where no traditional sale of personal data for money has occurred.
Where applicable law grants users a right to opt out of such activities, Viva La Magia® will seek to provide the mechanisms legally required.
LINKS TO THIRD-PARTY WEBSITES AND SERVICES
Our website, emails, quotes, messages, or other communications may contain links to external websites or services.
These may include:
Theme parks.
Hotels.
Cruise lines.
Insurance companies.
Vehicle rental providers.
Tour operators.
Payment processors.
Booking platforms.
Social media.
Technology providers.
Viva La Magia® does not control the privacy practices, security, terms, or content of external websites.
We recommend reviewing each third party’s privacy policy and terms before providing information directly to that provider.
INFORMATION PROVIDED ABOUT OTHER PASSENGERS
When an individual provides personal information relating to family members, companions, or other passengers included in a reservation, that individual represents that they have reasonable authority to provide such information for purposes of managing the requested travel or service.
The individual making the reservation is responsible, where applicable, for informing the other passengers that their information may be processed by Viva La Magia® and by suppliers necessary to manage the contracted services.
CHANGES TO THIS PRIVACY POLICY
We may modify this Privacy Policy to reflect changes in:
Our services.
Our technology.
Our suppliers.
Our internal practices.
Applicable law.
Regulatory requirements.
Operational needs.
The current version will be published on our website with the applicable “Last Updated” date.
Where a change is material and applicable law requires additional notice, we may use reasonably appropriate methods to notify affected users.
Publication of a new version will replace prior versions for future interactions, without prejudice to rights or obligations applicable to information previously collected.
RELATIONSHIP TO OTHER VIVA LA MAGIA® TERMS
This Privacy Policy should be read together, where applicable, with other documents published by Viva La Magia®, including:
Terms and Conditions for Scooter and Stroller Rentals.
Terms and Conditions for Travel Services.
Scope of Travel Advisory and Support Services.
Specific terms applicable to a reservation or service.
Terms and conditions of final suppliers.
This Policy primarily governs the handling of personal information and does not replace the commercial, contractual, or liability terms applicable to each service.
CONTACT
If you have questions regarding this Privacy Policy, wish to make a request concerning your personal information, or wish to raise a privacy concern, please contact us at:
Free Memories LLC d/b/a Viva La Magia®
Orlando, Florida
Florida Seller of Travel Registration No. ST44404
WhatsApp: +1 321 710 0366
Email: info@vivalamagia.com
Web: www.vivalamagia.com
VIVA LA MAGIA® – U.S. Registration No. 8,351,037